Communication is so much more than just the words we say.
Research by Birtwhisle in 1970 studied communication where the meaning of the words alone was potentially ambiguous. His results showed that, in such situations, we make meaning from the following factors:
55% is taken from body language
38% is taken from tone of voice
7% is based solely on the words
The research would indicate the relative importance of the different elements of communication. In other words, it’s not what we say, but how we say it that really counts.
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